Worst ux apps of 2017
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It’s better to have a big picture and track all corresponding metrics:
#WORST UX APPS OF 2017 SERIES#
Did the user turn off notifications after a series of push notifications?.They also won’t help find the answers to the following important questions: They won’t tell you whether users are getting the information they really need. These are good metrics, but they only tell half of the story. Traditionally, push notifications have been measured by positive metrics such as open rates and click-through rates. Measure real effectiveness of notification campaigns This is a great example of why testing is so important.
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#WORST UX APPS OF 2017 CODE#
The message without the promotion code generated 50% more revenue and resulted in fewer app uninstalls than the version with the promotion code. The result: app notifies users with personal and relevant information.Ĭontrary to what was expected, the first message - the version without a promotion code - performed better. Rather than sending every user a notification any time a new show or season is released, Netflix tracks the specific shows that each user has been watching, and only sends a notification to a user when one of their favorite shows has a new season available.
#WORST UX APPS OF 2017 ANDROID#
One great example of personalized notification can be found in Netflix apps for iOS and Android Netflix carefully uses viewing data to present recommendations that feel tailor-made. The best way to create a good personalized notification is good-old user data analysis. Users appreciate content that is directly related to their personal interests. You’ll see push engagement skyrocket, and your users transform into rabid advocates.” “Focus on understanding what your users value about your service and tailor your messages to their unique needs and interests. Personalizing the message content ensures that users receive information that is relevant and valuable to them. Of course, being personal doesn’t mean just adding user’s first name in the message. Sometimes even a small detail, such as adding the receiver’s first name, can help push notifications perform better (in some cases up to 4x better). Personalized content that informs, inspires, and delights is a critical component. Notifications mean little if what they deliver has no value to the user. To figure out the frequency of notifications, it’s critical to understand the audience, their lifestyles, and their needs. Thus, don’t overwhelm users with push notifications, or they might end up deleting your app altogether. It’s important to remember that mobile is all about making every message count and increasing the frequency of notifications doesn’t necessarily increase the value of your app.
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The most common mistake, and the most damaging from a usability point of view, while sending push notifications is sending users more notifications than they can handle.
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Avoid sending too many notifications in a short period of time Below are essential rules that should be followed when crafting a push notification strategy. To achieve good results with push notifications, designers simply need a publishing strategy that best fits this medium. However, it’s possible to turn this anti-UX pattern into something meaningful and useful both for a business and for a user. Annoying notifications is the #1 reason people uninstall mobile apps (according to 71% of survey respondents).